Press Release - April 19, 2005

REVOLUTIONARY NEW FITNESS STUDIO OPENS AT LAKEWOOD RANCH


20 Minutes To Fitness® is pleased to announce that it has opened its first slow cadence, strength-training studio at the Lake Osprey Retail Village in Lakewood Ranch. In addition, the studio’s state-of-the-art website www.20minutestofitness.com has been launched. The site includes basic information about the program, press stories from national publications, and the capacity to communicate with staff. Soon to be added will be the ability to schedule appointments on line with individual trainers.

"We are open and ready to go," remarked Virginia Phillips, co-owner and personal trainer. "People can contact us by stopping in and seeing our facility or by using the internet to check us out. Either option will give a good picture of who we are, what we do and how we’re different. We understand that being able to work out just once a week for 20 minutes and get all the benefits our program provides seems too good to be true. But as people come in and try it, they understand how it can work. The initial response has been very exciting. We are providing a way to stay healthy and fit in a quiet and safe environment and add time back into peoples’ lives to do other things."

20 Minutes To Fitness is a revolutionary new strength-training studio located in Lakewood Ranch. Its slow cadence program provides safe, supervised, one-on-one training using specially designed and calibrated equipment. Each machine isolates a specific muscle group and allows the user to work the muscle to exhaustion in a slow continuous movement that lasts approximately two minutes. The benefits have been proven to be far more effective than other strength training programs. During the week long "resting" period, the muscles will build new fibers, become stronger and in the process, burn excess fat.

"We are excited at the response," remarked Al Roach, co-owner and business manager. "Many of the people we met with during the past few months couldn’t wait to check us out. Our program and the benefits it can produce by committing to a short time frame and one weekly workout is unheard of. The quality of life benefit is multi-dimensional: healthy, fit bodies and more time. What could be better than that?!!"

The 20 Minutes To Fitness studio is open Monday through Friday, 8:00 a.m. to 7:00 p.m., and Saturday, 8:00 a.m. to 3 p.m. All sessions are with personal trainers and must be scheduled by appointment only. The public is invited to stop by and see the facility anytime during normal business hours or visit the website at www.20minutestofitness.com . The studio is located at 6255 Lake Osprey Drive in the Lake Osprey Retail Village in Lakewood Ranch. For more information on 20 Minutes To Fitness and its Real Results Real Fast program, contact Virginia Phillips at 941-309-8989 or email vphillips@20minutestofitness.com.

For more media information, contact Lisa Rubinstein, PR/Marketing Consultant at 941-587-3396 or email lisa@ldrcreative.com.