the team

Principals: Virginia Phillips and Al Roach
(click name to read individual biography)

Al Roach Owner

Al has over 30 years of experience as a practicing attorney, entrepreneur, consultant and executive manager. Starting with an 18-year legal practice in Atlanta, Georgia, with a heavy focus on franchise law, his firm's practice included such franchisors as Days Inns and The Original Great American Chocolate Chip Company.

In 1986, he left the practice of law to head a national home services franchise company, which ultimately led to the formation, in 1989, of Callahan/Roach & Associates, a leading national management consulting and training firm. During his 11 years with Callahan/Roach, Al provided consulting and training services to hundreds of businesses throughout the United States, and continues today to be a frequent national speaker on numerous management topics.

In 1997, Al became the President of the Commercial / Industrial Group, the largest and fastest growing business unit of a publicly traded national consolidator. Al led the growth of this group from 8 firms and $150 million in annual revenue to 37 firms and $900 million in annual revenue over the next three years.

Al brings a long and successful business career and management experience to the 20 Minutes To Fitness team. In addition, his knowledge and experience in the area of franchising comes from many different perspectives, including, legal representation of franchisors and franchisees, owner and president of a franchisor, and part owner of a franchisee.